First Impressions Can Sway Elections, Experts Say

First Impressions Can Sway Elections, Experts Say

A high-stakes election this November may shift management of the U.S. Congress. Whereas candidates lay out coverage positions aiming to win voters, consultants say there’s extra to our decision-making than logical arguments. In a brand new e-book, psychologist Alexander Todorov exhibits how research from world wide are revealing the shocking affect of first impressions. VOA’s Steve Baragona has extra.

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